What do you have to pay when fewer customers come in?
Many business decisions are made on the assumption that demand will develop as planned. However, for realistic planning, it is worth taking weaker months into account as well. It is precisely then that it becomes clear which financial obligations remain regardless of turnover. As a self-employed entrepreneur, you are not only responsible for your business, but also for your livelihood.
Distinguishing between fixed costs and sales-dependent costs
From an economic perspective, the distinction between fixed and variable costs is particularly important. Fixed costs may include, for example, rent, insurance, contractually agreed fees or other ongoing operating costs. Sales-related costs, on the other hand, are predominantly incurred when actual turnover is generated. These include, for instance, coffee, milk, cups or other consumables.
When fewer customers visit, expenditure on goods and consumables usually falls. However, many fixed costs continue unchanged.
The higher these fixed payments are, the more turnover must be generated to cover the running costs of the business. That is why the cost structure should always be considered alongside the expected turnover.
Why your working hours and standard of living matter too
When you’re self-employed, in particular, you can’t always completely separate business decisions from your personal life. Opening a small café, drawing up a budget and, at the same time, taking personal expenditure into account often means that business investments take priority. However, from a financial perspective, it’s also important to consider whether the business can support your personal living costs in the long term. After all, even as a founder, you want to be able to make a living from your business.
When you run a café, you’re investing not only money but also your working hours. At the same time, your personal expenses – such as rent, insurance and food – continue to mount up. That’s why it’s not enough if only a small amount remains after business costs have been deducted.